Free traceability solution

Build trust by sharing your story

The Origin helps you share the story behind your product with clarity and credibility and at no cost.

See how it works

Today, more than ever, people want to know what they are eating.

choose products with clear origins

are willing to pay more for traceable food

value transparency about ingredients

Why now?

People want to know what they’re buying, and who’s behind it.

With The Origin, you show them that you stand behind your product, and the people who choose it.

Your story makes the difference.

Sharing it makes people feel good about choosing you and builds lasting trust.

The Origin makes it easy to show:

Where your ingredients come from
How your product is made
The values behind your work

All in one QR code. Free and easy to use.

Take your brand further with something people believe in.

Ready to take your product to new markets, stores, and more demanding buyers? Then you need more than a great product. You need a transparent story.

With The Origin, you gain:

An edge when entering new markets
Greater credibility with partners and buyers
A tool that grows with your business

How it works

Transparent in three simple steps

Enter your product data

Provide information on the ingredient, their origins, processing steps and certifications.

Get a QR code

The Origin generates a unique QR code you put on your products.

Share your story

Consumers scan to see the product’s journey and transparency score.

Join the brands already making the shift.

You decide how
much you share.

What’s the transparency score?

The transparency score reflects how much product information you share. The more, the higher your score. It helps people understand how well they know the product in their hands.

Your product’s score is based on the following data:

Ingredient origins Where ingredients were grown or produced

Quantities How much of each ingredient is in the product

Suppliers Who supplied the ingredients

FAQ

Have questions?

How can I start?

The onboarding is quick and easy. To get started, we’ll schedule a short introductory call to go over what you’d like to showcase in The Origin.

You provide us with the necessary information and materials (e.g., photos), and we’ll take care of setting everything up and entering the data for you.

After that, you print the QR codes and add them to your product packaging.

We’ll make sure you’re all set to manage future entries on your own—quickly and easily.

What if I don’t have all the data yet?

Start with what you have. More transparency means a better score, but you can always build it up over time.

Who can see the information?

Anyone who scans the QR code on your product. You decide what you want to share.

Can I start with just one product?

Absolutely. It’s easiest to begin with one, then expand to the rest of your line.

Is The Origin really free?

100% free. No fees, no fine print. We created The Origin to help build a fairer food system rooted in transparency. Our mission is to connect producers and consumers through honesty and respect for food. We believe everyone deserves access to trustworthy information.

Who helps me with the data input?

In the beginning, we’ll help you enter all the initial data.

Once your product is in the system, adding new lots is simple and fast—just update a few basic details like the production date, expiration date, and batch number.

Trust in practice
Njamito puts transparency first

At Njamito, great taste meets full transparency. By using The Origin, they gave their customers a clear look into the origin of their ingredients. And consumers responded: 1 in 8 customers scanned the QR code, and 30% of website visitors checked the traceability details.
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Trust in practice
Our First Onboarded User Chilli Chillicus

Chillicus, Slovenia’s bold chilli sauce creators are now offering their customers something truly unique: a transparent look at every step, from the quality locally sourced ingredients to when the fiery spice hits the tongue.
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Start your journey toward a transparent product

Join for free. Fill out the short form and we’ll get in touch to help you start your story on The Origin.

Join us for free