QR code-based traceability

Bring transparency
to your plate

When consumers ask for more, producers listen. Together, we can set new standards for food that’s honest and worthy of your trust.

See how it works

Knowing where food comes from matters more than ever.

rise in global food fraud cases

of Europeans say food origins matter most

of consumers believe producers care

Why does this matter?

Truth rarely makes it onto the label.
And sometimes, it’s not even there.

When we don’t know who’s behind our food (and what exactly goes into it), we lose connection. Trust. The confidence that we’re making informed choices.

You deserve to know what
you’re eating.

But as the food system grows more complex, it can hide more than it reveals. Traceability helps clear that up. But only if producers choose to share more, and if we, as consumers, ask for it.

The Origin shows the full story of food, from ingredients to the product you’re holding in your hands.

This way you can see:

where each ingredient comes from,
how it was made, and
who is behind it.

See It in Action

Your favorite brand isn’t on board yet?

Tell them you want them to be. The more of us who ask, the more honest products we’ll see on shelves.

How it works

Easy traceability with The Origin

Scan the QR Code

Use your phone to scan the QR code on your food.

Unlock the full story

Find out where each ingredient is from, how it was processed, and packed.

Check the transparency score

See how much the producer is sharing and how well you actually know what you’re eating.

Know more.
Choose better.

The transparency score shows how much detail a producer shares about their product.

It’s based on the following data:

Ingredient origins (50%) – Where ingredients were grown or produced
Quantities (25%) – How much of each ingredient is in the product
Suppliers (25%) – Who supplied the ingredients

See it in action

FAQ

Everything you might
still be wondering

What is The Origin?

The Origin is a free platform for food traceability. A simple QR code reveals a product’s full story, from source to shelf. It helps us, as consumers, better understand what we’re eating and why that matters.

Why should I message a brand?

Because your voice has power. When enough people say, “We want to know more,” brands start to listen. With just one message, you can invite your favorite brand to join a more honest food system.

Is The Origin really free?

Yes. It’s free for consumers and producers. We created The Origin to support a more transparent food system—one that gives everyone access to healthier, traceable food.

Our mission is to connect producers and consumers through openness and respect for food.

We believe everyone deserves access to trustworthy information. Learn more about why we do what we do here.

What if my favorite brand isn’t listed?

No problem! You can add your favorite brand yourself and send them an invitation. The more people do it, the better our food system becomes.

How will I know if a brand joins?

When a brand joins The Origin, their packaging will feature a QR code. We’ll also keep our brand list updated regularly on the website.

Trust in practice
Njamito puts transparency first

At Njamito, great taste meets full transparency. By using The Origin, they gave their customers a clear look into the origin of their ingredients. And consumers responded: 1 in 8 customers scanned the QR code, and 30% of website visitors checked the traceability details.
Discover more
Trust in practice
Our First Onboarded User Chilli Chillicus

Chillicus, Slovenia’s bold chilli sauce creators are now offering their customers something truly unique: a transparent look at every step, from the quality locally sourced ingredients to when the fiery spice hits the tongue.
Discover more

Your voice matters.

Invite your favorite brands to join. Together, we can make honest food the norm.

Demand transparency