The Origin
Free traceability solution

Transparent food made simple for everyone

The Origin is a free platform that shows the full story of food with just one QR code scan.

See It in Action

The truth shouldn’t be hidden in fine print.

  1. No ingredient details
  2. Generic origin
  3. Broad claims

It should be one
scan away.

  • See what’s inside
  • Know who made it
  • Understand the journey

We’re building a future of food, where transparency is the main ingredient.

Transparency shouldn’t come with a price tag.

That’s why we’re sharing The Origin for free, to connect producers and consumers through trust and transparency.

See how it works
3,700 hectare organic farm
8,700 tons of organic crops this year

Who’s behind The Origin?

At LoginEKO, we farm 3,700 ha organically and trace every step with our own software.

The Origin was born from our belief that food should never be a mystery. That’s why we share everything we create, so others can do the same.

Our Story
For Food Producers

Transparency shouldn't be
complicated.

The Origin helps you show it. Simply and clearly.

Use it for free

Transparency should be the standard, not a privilege. Our platform is free for both producers and consumers.

Show what makes your product special

By telling your story, you highlight the ingredients, their origins, the care, and the values behind the product.

Build trust that lasts

When you stand behind your product, people feel it. The Origin helps you show it clearly.

What can I do as a consumer?

Together, we can make honesty the norm.

When you know the full story, you truly know what you’re eating.

To make this level of transparency the standard, we need to work together—consumers by asking for more, and producers by choosing to share more.

See how you can help.

Support honest food
  • Trust in practice

    Njamito puts transparency first

    At Njamito, great taste meets full transparency. By using The Origin, they gave their customers a clear look into the origin of their ingredients. And consumers responded: 1 in 8 customers scanned the QR code, and 30% of website visitors checked the traceability details.

    Discover more
  • Trust in practice

    Our First Onboarded User Chilli Chillicus 

    Chillicus, Slovenia’s bold chilli sauce creators are now offering their customers something truly unique: a transparent look at every step, from the quality locally sourced ingredients to when the fiery spice hits the tongue.

    Discover more

Join the movement for honest food

Once you submit it, we’ll get in touch and help you make it happen — simple, free, and with no hidden costs.

Join us for free

Brands sharing their story with The Origin